You know how some people can spend hours looking at beautiful shoes or designer purses? That’s me in a grocery store. Unless I go in knowing exactly what specific items I’m buying or just picking up the precise produce I need for the meal I’m about to make, I can easily wander around for a long time, looking at interesting fruits and veggies, checking out various cheeses, and, of course, comparing the nutrition labels of all sorts of different foods.
I’m a bit of a geek when it comes to knowing what I’m eating, and it’s cool — I’m happy to own that.
But according to a recent study commissioned by Orgain as part of their Get Picky With Your Protein campaign, my special type of geekiness is not the norm. The study showed revealed that Americans tend to spend very little time deciding what to eat, especially when you compare that to the time they spend doing other daily activities … like figuring out what to watch on Netflix. Here’s an illuminating little breakdown for you:
- More than half (55 percent) of Americans surveyed said they choose their food almost instantly.
- Almost 3 out of 4 people spend less than 3 minutes reading food labels while grocery shopping
- Just four percent say they carefully plan or think about what they’re eating
- Two thirds said they aren’t picky about their choices when it comes to food
And what kind of time do they spend on other daily activities? Take a look.
- Deciding what to watch on Netflix: 23 minutes
- Deciding whether we like a dating profile: 2 minutes
- Reading food labels when food shopping: 2 minutes
- Whether to buy a pair of shoes: 21 minutes
- Choosing a new phone: 1 hour 1 minute
- Choosing a new car: 1 hour 31 minutes
- Choosing where to book a vacation: 1 hour 32 minutes
- Deciding what new TV to buy: 1 hour 38 minutes
- Deciding whether to put an offer on a house: 1 hour 45 minutes
So, are people unaware that they could be making better choices when it comes to their food? Nope. Many of them know.
So, here’s the takeaway. Your time is limited — I get it. But, ultimately, you’re the one who gets to decide how that time is spent. You get to choose what to prioritize (at least, to an extent). Take a look at your day and think about how you’re spending your time — and consider how you might want to reorganize it. If you’re spending loads of time scrolling through Facebook and never seem to have time to chop veggies for dinner … well, if you ask me, you are TOTALLY worth taking care of, so maybe you can switch up how that time gets spent.
Do these times match your experience? Did any surprise you? I spend waaaaay more time deciding on a vacation, I’ll tell you that much. —Kristen